Brand Story

Minghuang Jewelry was established in Zhuji, Zhejiang, the "Pearl Capital" of China. For more than 20 years, with its exquisite freshwater pearl cultivation technology, Minghuang has now become the core pearl enterprise jewelry of Shanxia Lake.

Minghuang has always been committed to the development of China's freshwater pearl industry. It polishes every product with rigorous craftsman spirit, constantly innovates and pursues excellence, and uses pearls as a medium to inherit the oriental charm with unique natural beauty. The global high-end market share continues to strive.

Relying on the strong supply system of Yida pearls, Minghuang has been committed to promoting the development of China's freshwater pearl industry, polishing each product with rigorous craftsman spirit, constantly introducing new ones, constantly pursuing excellence, and using pearls as a medium to inherit unique and natural The oriental charm of the beauty is constantly striving to increase the share of Chinese freshwater pearls in the global high-end market.

Through the continuous in-depth exploration and practice of the 2.3-generation pearl core insertion technology, after 6 years of research and development, the technical barriers were broken through, and finally a freshwater nucleated pearl with a brilliance comparable to seawater pearls - "Bai Shengli", completed the transformation from conventional pearls to high-end pearls. A technological breakthrough in quality pearls.

2019 Excellent Brand of Jewelry Industry in Zhejiang Province
In 2000, it was rated as "Hurun Global Pearl Enterprise Innovation Brand" by the World Pearl Conference
In 2020, Minghuang's "Starlight" series of jewelry was selected into the collection of the Pearl Museum
The first jewelry brand with the largest showroom store in East China International Jewelry City
The first batch of pearl brands to settle in Zhuji Xingdahui Douyin e-commerce live broadcast base